Once upon a time, in the cobblestone heart of Amsterdam, a new story began to bloom.

Made of Sugar was dreamed into existence by Sarah and Victoria Brier, a couple who met in California before making their way to Amsterdam. They fell in love with the city’s bicycle-filled streets, but saw something missing: a little more color, creativity, and joy.

We are a sustainable cycling and lifestyle brand reimagining how the world moves, turning everyday cycling into an expression of fashion, culture, and art.

We believe the way you move through life should feel personal, expressive, and a little bit magical. In our world, bicycles aren’t just practical machines.

They’re part of your story, your style, and your everyday adventures.

And we believe sustainability shouldn’t feel like a compromise. It should feel like something you actually want. Something beautiful, expressive, exciting, and worth choosing. Because making a better choice shouldn’t mean giving up the things you love.